STRUGGLING TO NAIL YOUR STRATEGY? YOU NEED AN ‘ATTRIBUTION MAP’
Do you have a clear strategy for your business? Such a simple question but boy, can it be difficult to answer. It’s so easy to get bogged down in vague ideas and meaningless corporate jargon.
Often, when new clients talk me through their strategy, I can tell it’s based on guesswork. There’s little research to back it up. I ask them, ‘Why are you different? Why do customers buy from you?’ Deathly silence. After a pause, they give me an uncertain answer. I ask, ‘Is that also true of your competitors?’ Nine times out of ten, the answer’s ‘Yes’. Knowing your unique difference is the key to future growth. Without this, you’ll end up competing on price. It’s the only lever you’ve got to pull.
The Story of Predictable Success
This week’s guest is Les McKeown, founder and CEO of Predictable Success. He has over 25 years of global business experience, including starting 42 companies in his own right. After a long career advising individuals and organisations on growth and development, Les started his own training and development business.
In 1999, Les relocated to the US, from where he writes, teaches and consults in high-performance organisational development. He is also an internationally-renowned keynote speaker, with experience speaking to groups at Google, DO Lectures and numerous Fortune 500 companies.
Consulting with C-level teams on how to lead their organisations to the state of peak performance, Les calls “Predictable Success”. And it’s predictable success that he discusses here.
A journey within for self leadership, personal development, mindset and awareness to do good stuff.
Discover conversion rate optimization (CRO) techniques that have been used to grow many of the world’s biggest web companies—plus hundreds of smaller, market-leading companies in over eighty different industries.
The latest statistics on employee engagement should grab the attention of all types of sizes of organizations. Eighty-four percent of workers are merely “coming to work” and are not contributing fully to their organizations (Hayes, Chumney, Wright & Buckingham, 2019). This is just one of the eye-opening insights from ADP Research Institute’s new Global Study of Engagement, the most definitive global study on engagement yet.
Chances are you’ve attended a meeting today. Was it time well spent or a soul-draining exercise in futility? Although no two meetings are the same, their collective impact on the culture of a company is significant. Meetings matter. They are the forum where people come together to discuss ideas, make decisions, and be heard. Meetings are where culture forms, grows, and takes hold.
This week IBM launched a significant study which looks at the real skills business leaders need over the next three years, and the results will surprise you.
Have you ever been led by someone who cared for you like family, and dared you to achieve more than you ever thought possible for yourself, your organization, and even society?
Award-winning author of Hostage at the Table, George Kohlrieser, along with his co-authors Susan Goldsworthy and Duncan Coombe, explain how becoming a secure base leader releases extraordinary potential in others.
Ron Lovett went from breaking up brawls at nightclubs to providing personal protection to some of the world’s biggest A-List celebrities – a fifteen-year roller-coaster ride of managing against the grain in uncharted territory. In Outrageous Empowerment, Ron Lovett shares how he transformed his one-employee business in Halifax, Nova Scotia, into a leading national security company with over fifteen hundred frontline staff.